{"product_id":"helena-elegant-lace-maxi-dress","title":"Helena™ | Elegant Lace Maxi Dress","description":"\u003ch3 data-end=\"148\" data-start=\"0\"\u003e\u003cstrong data-end=\"53\" data-start=\"0\"\u003eEffortless elegance, exactly when it matters most\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"148\" data-start=\"0\"\u003eThe dress you reach for when you want to feel quietly confident and beautifully put together\u003c\/p\u003e\n\u003cp data-end=\"319\" data-start=\"150\"\u003eThere are moments when you want to look elegant… without overthinking it.\u003cbr data-end=\"226\" data-start=\"223\"\u003eWhen your outfit feels right the moment you slip it on, and everything else falls into place.\u003c\/p\u003e\n\u003cp data-end=\"367\" data-start=\"321\"\u003eHelena™ was designed for exactly that feeling.\u003c\/p\u003e\n\u003cp data-end=\"599\" data-start=\"369\"\u003eFrom the first wear, you’ll notice the difference.\u003cbr data-end=\"422\" data-start=\"419\"\u003eThe delicate lace gently frames your upper body, drawing attention in the most flattering way, while the flowing silhouette moves with ease — never restrictive, always graceful.\u003c\/p\u003e\n\u003cp data-end=\"796\" data-start=\"601\"\u003eYou don’t have to adjust, rethink, or second-guess.\u003cbr data-end=\"655\" data-start=\"652\"\u003eYou simply feel composed, feminine, and effortlessly elegant — whether you’re walking into a dinner, a celebration, or a moment that matters.\u003c\/p\u003e\n\u003cp data-end=\"796\" data-start=\"601\"\u003e\u003cimg height=\"563\" width=\"450\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0834\/9201\/2360\/files\/robe-kimberly-9958928.jpg?v=1777568644\"\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"825\" data-start=\"803\"\u003e\u003cstrong data-end=\"825\" data-start=\"803\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1246\" data-start=\"827\"\u003e✔ Feels instantly elegant — the lace detail adds refinement without feeling overdone\u003cbr data-end=\"914\" data-start=\"911\"\u003e✔ Flattering neckline — the wrap-style décolleté enhances your shape beautifully\u003cbr data-end=\"997\" data-start=\"994\"\u003e✔ Moves with ease — the fluid cut gives you comfort from arrival to last goodbye\u003cbr data-end=\"1080\" data-start=\"1077\"\u003e✔ Light, graceful silhouette — the subtle flare creates a soft, feminine movement\u003cbr data-end=\"1164\" data-start=\"1161\"\u003e✔ Effortless styling — pairs seamlessly with heels, a clutch, or a simple jacket\u003cstrong data-end=\"1277\" data-start=\"1253\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Veluna London","offers":[{"title":"Black \/ S","offer_id":53017747882312,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":53017747915080,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":53017747947848,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":53017747980616,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":53017748013384,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":53017748046152,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":53017748078920,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":53017748111688,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":53017748144456,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":53017748177224,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2XL","offer_id":53017748209992,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 3XL","offer_id":53017748242760,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ S","offer_id":53017748275528,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ M","offer_id":53017748308296,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ L","offer_id":53017748341064,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XL","offer_id":53017748373832,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 2XL","offer_id":53017748406600,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 3XL","offer_id":53017748439368,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ S","offer_id":53017748472136,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":53017748504904,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ L","offer_id":53017748537672,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XL","offer_id":53017748570440,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 2XL","offer_id":53017748603208,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 3XL","offer_id":53017748635976,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/9201\/2360\/files\/robe-kimberly-9316297.jpg?v=1777568644","url":"https:\/\/veluna-london.com\/products\/helena-elegant-lace-maxi-dress","provider":"Veluna London","version":"1.0","type":"link"}